Mastermind Event Learn the Secrets of Getting FREE Media Coverage
Wednesday, May 17, 2006
Fantasyland Hotel, 3rd Floor Conference Center, West Edmonton Mall 7:00 - 10:00 pm
Register NOW!
The Secrets of Her Success... Kelley is an expert at getting free press coverage and working successful with the media. Since the release of her first book, The Prosperity Factor, Kelley has received hundreds of thousands of dollars of free advertising (it’s likely over a million dollars, but she stopped counting) - in just over one year! That didn't happen by accident - it was planned, well thought out and strategically executed. Did you know that just a quarter page advertisement in the Edmonton Journal could cost you up to $6,000*? Add colour and your at over $9,000 for one advertisement! Consider how insignificant the impact of a business card size ad would be in the Edmonton Journal … that will still run you nearly $600 … and without colour! If money wasn't an issue, what could a massive advertising campaign do to boost your sales and recognition? But if you don't have $100,000 or more for an effective ad campaign, Free Media is just what you need! You know the level of credibility that is achieved by the professional that is quoted regularly in the media. How about the professional on the morning news or with a regular feature column? Have you ever asked why that person isn't YOU? A better question would be, how could that person become you. Customers trust professionals that the media trusts. That's a fact. When a prospective or current client sees your name in the headlines or on television or radio, you're perceived as "the" expert in your field. Learn how to work with the media and have them promote your products and services. It's simple, easy and is the most affordable way to advertise your name and company. Better yet, it's free! ** No one is teaching these secrets! Kelley’s strategies are proven, and you can find a small sampling of her media coverage on her website. Visit www.KelleyKeehn.com, click the “media room” link and look for the “media coverage” link. You’ll see what she’s done in just one year! This information packed workshop will teach you: - 10 common mistakes to avoid with any press release
- How to write a release that gets noticed and what to say
- Templated headline's that anyone can customize that command the media's attention
- How to create your own press list
- When to use a wire service
- Simple shortcut's for writing your release
- When, where, who and how to send a successful release
- 5 things to NEVER do when dealing with the media
- How to significantly increase your chances for return interviews
- The media is calling - now what?
- 7 secrets for sailing through any interview
- How to write a release that has media calling YOU!
- Turning your finished media interviews into "credibility tools" for increased business
- How to build a media kit
- Ways to secure a regular column
- How to handle the tough questions that the media will ask
- Building relationships with media - how to feed them the right story at the right time
Kelley will briefly touch on as much of the above content as possible on Wednesday, May 17th. Register for the June 3rd (Saturday) workshop for the full day course. *source: Outright Communications, based on Sunday to Thursday posted rates ** FREE implies no advertising costs. Staff and marketing costs may apply. This event could open new doors for your business and give you incredible exposure to your market. Seating is limited. Reserve your place now.
Event Speakers
Kelley Keehn
Learn the Secrets of Getting FREE Media Coverage Kelley Keehn: Author, Writer, Speaker, Coach, Radio Host, Columnist, and Corporate Trainer. Kelley is an expert at getting media attention. Since the release of her 1st book, "The Pr... [More]
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